Marketing and Design Services
In an unregulated industry such as the pet industry, it is easy for providers who are not properly trained and still using outdated inhumane methods to pose as authorities and sell their services. At the same time, many of the best and most educated providers are not equally skilled at selling and marketing. This leads consumers to make choices that can be harmful to their pets and, by extension, the humans in their lives.
PawsFirst Marketing is committed to helping knowledgeable, modern pet care professionals gain the marketing advantage.
Because of this, PawsFirst Marketing services are specifically designed for professionals who utilize positive reinforcement, force-free and fear-free methods of training and pet care. It is the PawsFirst mission to help them take their business to the next level through proven marketing practices, so pet owners are more aware of the best choices available for their pets
Advantages of Working with PawsFirst Marketing:
Focus on Marketing and Authenticity
PawsFirst Marketing puts marketing at the center of your business as a driving force that affects all aspects of your business.
- Builds sales and revenue
- Communicates your values, purpose, and personality
- Functions as an operating plan for running your business with authenticity
- Makes all business decisions easier
- Marketing and communications strategies for how you do business
Pet Industry Knowledge and Experience
Jen Strum of PawsFirst Marketing knows the ins and outs of running and operating positive reinforcement pet businesses.
- Over a decade of experience in dog training and pet care
- Understanding of current best practices
- Passion to help animals through promotion of better methods of care
- Desire to educate people on how to choose the best providers
- Shared experience that provides an empathetic setting for open dialogue with less need for explanation
Customized Coaching and Strategies
Services are customized based on the needs, offerings, values, experience, and goals of each individual business
- Before any planning or designing, time is taken to really get to know about each individual business
- Coaching meets you where you are and gets to the point with specific advice for you.
- Discusses the specifics of your business and builds plans and/or marketing materials that work for you
- Never one size fits all: Coach works with you to create customized strategies and materials for your business
Service Options for All Budgets
By offering multiple levels of service, PawsFirst Marketing can help you earn a return on investment even if you can't afford the highest-level of service.
- 'Done For You' Services
- Remove marketing and design tasks from your to-do list
- 'Done With You' Services
- Coaching and template services that help you market better and in less time
- 'Do It Yourself' Consulting Services
- Build your business and make effective changes with help from a consultant
Branding ServicesBranding Services & Brand Discovery
- Brand Audit
- Re-Branding
- Brand Guidelines
- Brand Discovery
- Brand Assets
- Logo Systems
Branding your company goes beyond what you do and how you do it.
Each of us, while sharing common beliefs, are individuals. And our companies reflect that, especially as service providers.
With PawsFirst's branding services, you will not only learn how to represent yourself so your customer gets the best and most authentic feel for your business, but also get a better understanding of who you are as a provider, your mission, your vision, your values, and even your company culture (because your employees are your customer service and sales people).
Learn how to help your business's personality shine, build awareness and recognition of your business, and make a good impression on your ideal client, before they even meet you or contact you.
Graphic Design & Illustration Services
- web graphics
- digital ads
- thumbnails
- branded assets
- event posters
- book cover designs
- vector illustrations
- photo manipulation
- logo design
- blog illustrations
- infographics
- socail media graphics
- template design
Do They See What You Mean?
Graphic design is the art of using visual communication to better get your message across and simplify ideas.
With Pawsfirst's graphic design services, the focus is on creating engaging graphics that stand out and help you get your point across to those who need to hear it, whether on social media, web, marketing materials, ads, or client handouts.
Many businesses struggle to create graphics that visually communicate their brand, break through the noise, and connect with customers on the internet.
Graphic design services from PawsFirst Marketing create graphics that increase your revenue through the creation and utilization of:
- Impactful, engaging imagery
- Marketing materials that get your message across and align to your purpose and values
- Illustration, photo manipulation, and layout design that stands out and captures the attention of new clients
- Clear consistent visual branding that increases brand familiarity and affinity
Website Design & Development Services
- web audits
- website planning
- website redesign
- custom web backgrounds
- website icons
- website templates
- Integration for client updates
- technical SEO optimization
- sales funnel integrations
- pillar and landing pages
Building A Site Is Just The Beginning
The right website offers visitors a glimpse into what it's like to work with you. You want to make sure you are making a good impression, and a professional look is not enough to drive sales.
Many businesses struggle to leverage their websites to achieve growth. I create visually impactful websites that showcase your brand, get found on search, and engage visitors through optimized sales funnels. The result is increased brand familiarity, more leads, and higher revenue.
With PawsFirst Marketing, you receive a customized website that gives the visitor a true picture of your brand and services, makes sales for you, and increases your bottom line.
- Full branding
- Fully responsive to all screen sizes
- Engaging graphical interface and intuitive navigation
- Accessibility and compliance with ADA and WCAG
- Fully realized sales funnel(s) for optimal conversions
- Optimized landing pages for social media referrals and digital ad campaigns
- SEO optimization with proof from third party analysis
Create leads, drive sales, and increase revenue
Marketing Consultation & Coaching Services
- Who is your target market?
- How do you reach your target customer?
- How do you turn your audience into leads and interested leads into clients?
- How do you fit marketing into your schedule?
- How do you scale your business?
- How could you go from local services to selling online classes nationally?
Ready To Move Your Business Forward?
With Pawsfirst's Marketing Consultation and Coaching sessions, you will learn how to better market your business from a marketing professional knowledgeable in Digital and Inbound marketing, SEO, Web Design, and Social Media.
The consultations and coaching sessions meet you where you are, with the understanding that every business has its own journey leading up to our first call and their own goals they'd like to meet. All advice given during our consultations is tailored to your particular needs, whether you're starting out or need to grow.
Using our inbound marketing methods, you will learn to draw clients to you without the need for annoying sales calls, cold emails, texts, or DMs that alienate potential clients
With attention placed on educating and empathizing, you get to market your business in the same way that you provide training and care for your clients.