The goal behind PawsFirst Marketing is the same goal Jen had when starting Friend to the Furry: to bring force-free, rewards-based pet services to the forefront and help animal lovers make the best possible decisions for their furry companions.
After moving out of New York, Jen started to think of ways to start over and better market her dog training business in a new location. As she thought through how to improve her own business and marketing strategies, Jen began to think about how much wider her reach could be if she helped other compassionate and knowledgeable pet professionals.
During her tenure at Friend to the Furry, Jen designed and created her website and other marketing materials. As Friend to the Furry got more successful, it became hard for her to invest her time in marketing and design tasks, and she missed the marketing aspects of her job.
Just as she had always sought to provide pet parents with the best advice and remain up to date on the latest developments in dog training, Jen realized she had some catching up to do when considering the transitional nature of the marketing and design industries. Jen continued to keep informed about the pet industry and sought after more formal education in branding, graphic design, web design, and web development, while also catching up on marketing trends, innovation, and digital marketing knowledge to supplement her bachelor's degree in marketing from the Zicklin School of Business at New York's Baruch College.